Great post from Alex Bogusky on the problem with recycling and why we need to wake the fuck up as a society and get on the ball instead of faffing around and killing ourselves and our planet.
I like to fantasize about my grandfather suddenly coming down from heaven to have a look around. Not just because he was such a warm and amazing man, but because it helps me gain the perspective and wisdom of former generations. If he did show up tomorrow and we had the time to have a look around at many of the problems that exist today, I think he would blow a gasket. And I don’t think he would be impressed with our plans to address obesity and childhood diabetes and the pollution of our planet and its oceans. I think all our grandparents and great grandparents would basically say the same thing: “Full-fucking stop. Full stop. We are gonna figure this shit out this weekend and start again on Monday.” Although in some cases it might take a little longer, in the case of the billions of pounds of toxic beverage packaging, the elders would simply do one thing. Bring back glass bottles and the bottle law.
