6 Ways to Use Twitter to Impact Your Brand
I get asked a lot by my friends and colleagues how to use Twitter for business. The problem is this. They all think it’s just another hallway to shout down in their search for customers. Few, if any, have the patience and willingness to put in the true effort the ecosystem requires to “work” for business.
Smaller businesses and those without a loyal online following will find the Twitter path a tough slog, and while I certainly think it’s worth the effort, it’s a tough sale to someone who needs business now and already feels pinched for time.
With all that said, this presentation does a pretty good job at giving a business framework for engaging with and using Twitter as a new channel. It’s important to look at the order of interaction here as I think this is a key that most companies miss. Ogilvy says “Follow>Create>Engage” and I think it’s a bit different, “Listen, Create, Engage” where following may be listening, but the idea is a bit different.
Brands need to listen to the people talking about them first, and then go from there. That’s the way to be successful for business with Twitter. Pay in first before you go looking for something out of it.
